What is app store optimization?

What is app store optimization?

The term ASO is one that we hear now everyday. It simply means the process of optimizing and improving the visibility of a mobile app like an IPhone, IPad, Windows phone, Android or Blackberry mobile app in the app market store. The market store is either the iTunes, Google Play, Windows Store or Blackberry World.

What is the history of app store optimization?

Apples iTunes app store for IOS users was launched in 2008 and was followed by Google Play for Android users, originally named Android Market. Ever since that happened the number of apps has greatly increased. When this happened the chance of each app to be seen and found significantly decreased. This made app store marketers realize the importance of ranking high in the search results of different app stores. They developed a new set of rules and techniques that would help an app stay at the top of the search charts compared to other similar apps.

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